Bad Day embraces well-made quality vintage clothing as opposed to today’s fast fashion factory-made pieces that weren’t made to last. It’s a counterculture brand that understands what it’s like to be a real person who is trying to look their best while trying to get through the day. It catches your attention because the models are caught on a bad day. No one expects you to be perfect and neither do we. Everyone has bad days, and that’s what this lookbook is choosing to highlight.